Better Brand Awareness
Your Social Media, Your Way
Success Is Waiting
The development of technology, the availability and speed of the Internet, the rapidity of communication, as well as the huge amount of generated content has led to the growing popularity of social media all over the world.
Today, social media play an enormous role in shaping the image of companies, whose reputation depends directly on the information disseminated in the social media environment.
It has become easier than ever to spy on competitors. Businesses have become very vulnerable to negative information disseminated through social media. This has caused an increasing number of businesses to integrate social media as their marketing strategy, as the high popularity of social media among different segments of the population provides an opportunity for additional interaction with consumers.
As a consequence, there is a danger for the enterprise when a dissatisfied consumer begins to disseminate substantiated or deliberately false information to a wide range of people, which carries high image risks.
Ignoring such messages through social media can negatively affect the reputation of the company.
With the increase in the share of mobile devices that use Internet access, the average consumer begins to play an increasingly active role in shaping public opinion and the image of the company. It is important to have an image of a company that is trustworthy. This requires the design of groups, communities and public pages in a unified brand style.
Claims about the quality of goods, as well as the moral and ethical standards of the company can often not correspond to reality, but cause serious damage to the business. It is necessary to create a base of subscribers and interact with it, take an active part in the life of the community, create valuable and useful content, thus building brand loyalty.
Community advertising: targeting, mutual advertising, integrating links to the site and email newsletters. Placement on print media: coupons, banners, flyers and magazines.
Request feedback on the quality of the product or service. Post the feedback on your social network profile, which will increase the level of trust to your company and create a positive brand image.
Reward active members of the community, such as contests and giveaways with valuable prizes.